Oakland Local’s traffic has basically exploded since the redesign of the site and some tweaks to our editorial approach. We had the number of visits double between April and June, and the number of unique visitors go up by 60% Our time spent metrics, on average, went from 1:49 minutes to 2.26 minutes and the number of visitors who came directly to our home page almost doubled.
Given that our percentage of new visits remained generally the same–as did our top referral sources–our old friends Facebook, Twitter, Yahoo! and SF Gate, pretty much-–it seems evident that the rise in our metrics is from you, dear reader, coming to the site more often and looking at more pages when you visit.
Wow, does that feel good!
We’ve also seen the number of Facebook likes for stories go up–a few weeks ago, we were thrilled if a story got 900 views, yet in the past few weeks we’ve had stories on Facebook that had over 5,000 views–and many that had between 1,500 and 3,000 views–numbers we would have found extraordinary a few months ago.
What does this mean for you?
- We’re doing a better job delivering stories you want to read
- You’re having an easier time navigating around the site and finding things to read
- You spend more time on the site because it is SO MUCH EASIER to comment
What does it mean for us?
- We’re glad you’re having a better experience (and we’re doing a consistently better job)
- We have more to offer sponsors, marketing partners and advertisers
- We want to hear what you’d like to see more of–and what you’re enjoying the most right now
As a news non-profit, we rely on grants, sponsorships, advertising & marketing to cover our costs, which including paying editors, writers, marketers, and interns. Many people work for Oakland Local for way below their market rate, because they believe in what we’re all doing–but they still need to pay their bills, just like you.
If you like us, support us
That means that we need your help to keep going, just like any local small business. If you value Oakland Local, consider giving us $10 a month, like the wonderful Marion Baldwin does; or making a tax-deductible one-time donation. (HINT: DONATE HERE)
Or, contract with us for high-quality advertising and marketing services for your event, business, or program–we will work had to do a good job and get you GREAT results.
Here’s the top 5 stories from the past week:
- Oakland real estate soars: Another bubble? Just check Craig’s List to see how the bubble is affecting both residential sales and rentals–Laura delivers the deeper story and the data
- Interview with a Porn Star: Lorelei Lee on sex, gender, and “Public Sex, Private Lives.” Eric Arnold goes deep with a fascinating local personality you’ll want to know more about
- Oakland Social: 50 great things to do in Oakland this summer Have you read this yet? The list is so good there’s a reason it’s gotten 9,000 page views!
- Oakland police issue statement on video of young boy, arrested in North Oakland and “wrapped” : The police update on an upsetting situation involving a young boy and some stolen electronics in North Oakland.
- Oakland Army Base Billboards, Called Blight By Critics, Inch Closer To Reality (Analysis): More on the ever-swirling tension between commercial dollars and visual and light pollution.
And a great bonus video from the talented Hodari Davis andYoung, Gifted and Black, who are trying to get some kids to Ghana –
Young Gifted and Black is a repertory group that uses poetry and rap to teach African American History. Based in Oakland, California the group has performed extensively throughout the Bay Area, and overseas in Europe and Africa. Here they are premiering a unique song about ending violence in the streets of Oakland. The name of the song is “Don’t Shoot” and is written by YGB Artistic Director Hodari Davis